Our Marketing Services

Introduction

Every business needs clients or customers. How do you get these customers? Well, for most businesses, it is through marketing and sales. This is how the business will communicate to the customer that they have something to offer. Customers go through five different stages while looking for a product. This is called the customer journey (See Blog # ). It includes awareness, consideration, purchase, retention, and advocacy. In each stage of the cycle, some sort of marketing action must be taken on behalf of the business. To ensure this is done successfully in the age of social media and technology, companies must market and drive customer engagement on many different platforms. In this article, we will talk about the different services we offer, what platforms they use, and where they reach the customer in their journey.

Marketing Services:

Google Ads:

One of the services we offer is Google Ads. We will provide businesses with the opportunity to appear higher in customer searches when they are looking for a product. For this service, we will meet with you to discuss your industry and your ad requirements. Following this, we will create a keyword-optimized ad that will appear to customers at the exact moment that they are looking for it.

This is the perfect ad to run if you want to target customers with awareness and consideration.

Social Media Ads:

Another primary advertising service we provide is social media ad creation. I have developed skills and experience working with social media platforms like Facebook, Instagram, Pinterest, and LinkedIn. Using these platforms now is an excellent way to connect with potential customers, grow awareness, and assist in the consideration stage.

Ad Analysis:

Once an ad has been run, we provide an optional service to analyze it and determine why it performed so well or not. Ad analysis and engagement can provide valuable insights into your customers' buying and viewing behaviour.

Social Media Growth Services:

Content Management:

One of the services we offer is content management. If you’re struggling with organically growing your social media presence (without paying for it), content creation and consistency are the ways to do it. Using social media such as Facebook and Instagram can be a great way to better engage your customers.  

Social media requires a lot of time to grow organically. For optimal performance, it is recommended to post at least four times per week. This can be a really difficult thing to do when also managing a business. Not only do you have to come up with the idea for the content, create the content, and manage the posting schedule, but you also have to stay on top of trends and figure out what keywords work best for your target audience.

Community Engagement: 

Having a strong and engaging community is an amazing way to continue building loyalty and is also effective for research. We handle customer engagement on social media posts, community forums, and ads. Consumer engagement will help your business determine what is working and how to improve.

Loyal customers are essential to a successful business. But just like any relationship, it takes effort from both sides. Companies must engage with their customers in as many ways as possible.

Story Management:

Another great way to interact with consumers is through social media stories. They appear at the top of the viewers' feed and have more features to help customers engage with their favourite businesses. But in order for this to be effective, it needs to be done in addition to posting, which means that there is even more work to do to prepare for each post.

Hashtag Creation:

The last service we offer in our social media packages is hashtag creation. In order to effectively use hashtags, companies will need to do keyword research to determine what words perform the best for each category. They will also need to determine what words will help them reach the most customers and the most targeted.

Finding the proper words to help you grow your communities organically takes time and sometimes even more money.

Website Creation:

In this digital age, companies will never even get off the ground without some sort of website. Having an easy-to-navigate website is essential for customers to find what they are looking for and have a good experience with the company.

Our website service includes consulting and development. This means we can have a few consultation calls to determine how your website could be improved and made better for your customers. I will also help you create or improve your website using Wix.com, Shopify, or SquareSpace. I will ensure that your website is SEO optimized, mobile friendly, and fully functional to help your business grow and operate better.

Conclusion:

Our services cover everything from social media management to paid advertising and website development. By letting us take care of these things, you can have more time for what you do best: running your business!

Book a free consultation Now!