The 5 Types of Posts That Actually Get Leads

(Yes, Even for Boring Businesses)

Let’s be honest.

Not every business is sexy.

You’re not selling flashy cars, sleek tech, or luxury vacations.

Maybe you run a bookkeeping firm. A cleaning service. A moving company. A law office.

Important? Absolutely.

But “scroll-stopping?” Not so much.

So you start thinking,

“Social media just isn’t for us.”

“Our business is too boring to go viral.”

“Instagram works for trendy brands, not for what we do.”

But here’s the truth:

Boring doesn’t mean invisible.

In fact, the businesses that seem the least exciting often crush it on social, because they’re solving real, everyday problems that people actually care about.

And the difference between getting ignored and getting leads?

It’s the type of content you’re posting.

Here are the five types of posts that actually drive leads, even for the least “glamorous” businesses.

1. Pain Point Posts

If your audience doesn’t feel the problem, they won’t look for a solution.

You need to hit a nerve in a good way.

Example:

For a pest control company:

“You’re trying to sleep… but you hear scratching on the walls. Grossed out yet? That’s when people call us.”

Speak the pain. Call it out. Make them feel it.

2. Before & After Posts

Transformation sells, even if it’s subtle.

Show the difference you make, visually or emotionally.

Example:

For a landscaping company:

Left side: Patchy yard, overgrown weeds.

Right side: Clean, green, polished space.

Caption: “From eyesore to oasis, in one weekend.”

This works for websites, homes, closets, taxes… You name it.

3. Behind-the-Scenes Content

People love seeing how things work.

Even the “boring” stuff becomes fascinating when it’s real and honest.

Example:

For a moving company:

“3 tricks our team uses to move a couch through a narrow hallway without scuffing the walls.”

Show the tape. The padding. The teamwork.

It builds trust, shows professionalism, and proves you know your craft.

4. Client Wins & Stories

People don’t want you to say you’re great.

They want your clients to say it.

Example:

For a bookkeeping service:

“Sarah saved $14,231 in missed write-offs. She didn’t even know those deductions existed.”

Real stories. Real results.

Screenshot the testimonial. Add a human photo. Keep it simple and powerful.

5. Hot Takes or Industry Truth Bombs

If everyone in your space is playing it safe, here’s your chance to stand out.

Say something bold, real, or slightly controversial.

Example:

For a law firm:

“95% of people wait too long to contact a lawyer, then end up paying more later.”

Drop a truth. Be the expert. Don’t be afraid to challenge assumptions.

Here’s the bottom line:

It’s not about being trendy. It’s about being useful.

If your content shows that you solve real problems, get real results, and actually care, your business will stand out, no matter how “boring” the industry is.

So if you’re done wasting time on pretty posts that don’t bring leads, and ready to start showing up like a business people trust…

Check out my website.

I’ll help you turn scrolls into sales.

Because boring isn’t the problem.

Being forgettable is.